Paidy: A Japanese Fintech Unicorn

Case Code: LDEN186
Case Length: 9 Pages
Period: 2004-2021
Pub Date: 2022
Teaching Note: Available

Price: Rs.400
Organization : Paidy
Industry :Financial Services
Countries : Japan
Themes: FinTech, Platform Ecosystem, Business Models,Product, Service Value

Abstract Case Intro 1 Case Intro 2 Excerpts

Digital Payments in Japan

Japan became home of one of the world’s first mobile commerce innovations when NTT DoCoMo came up with its mobile wallet way back in 2004. Despite that, Japan remained a heavily cash-based economy. In purely economic terms, Japan had a lot to gain from having a strong digital payments industry. According to some forecasts, a large-scale switch to digital payments could contribute about US$15 billion to the nation’s economy. In addition, policymakers felt that digital payments could be a solution to Japan’s deflation economy mind-set..

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